About Us
Absolut Ibiza was born between the island of Ibiza and India, in 1994 when our family left life in Dénia, (Valencia), to move to Ibiza.
The island, then less known and deeply free, opened the doors to a different way of living.
Having left behind a more “conventional” lifestyle on the mainland, we reinvented ourselves and forged a way of life in which art and creativity became part of our daily routine. We began hand-dyeing and screen-printing our own designs on T-shirts that we sold at the Las Dalias artisan market.
We also started creating a series of works inspired by African art, painting, creating tapestries, lamps, and different decorative objects, and held several exhibitions in different art galleries over the years.
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The island taught us to adapt our work and our free time according to the natural rhythm of the seasons, from the intensity of the summer season to the quieter winter months.
It was in November 1996 when we started to travel to India for the first time.
We discovered its fabrics, colors, embroideries, and ancient artisanal techniques passed down for generations, and we incorporated them into our clothing brand.
After more than 10 years with this way of life and work, in 2002 the personal and professional paths with my then husband and business partner parted ways, and that is when Absolut Ibiza is born from my hand: a fashion line created by and for women, with its own designs and identity.
In 2020, the world paused. And with it, Absolut Ibiza too. My daughter Paloma, who until then was working in hospitality management in Ibiza, took this pause as an opportunity to reinvent herself, and decided that would join me as a partner in the business.
Together we opened the brand’s flagship store in the heart of Santa Eulalia.
From there, we expanded the Absolut universe, and now we design complete collections together, jewelry, decorative objects, home textiles, bags…
We work and design together in Ibiza throughout the year, and then travel to India every autumn, where we create our collection hand in hand with our tailors and artisans, which we can now call friends.
Absolut Ibiza is the synthesis of the free spirit of the island and the exuberant and colorful textile art of India; Of the bond of two women, two generations, two perspectives, and a shared sensitivity, constantly creating.
Lucía Gadea
I was born in 1961, in the countryside of Murcia, into a traditional Spanish family and in a time marked by hard work and the scent of peaches.
In my mid-twenties, I met my ex-husband, Pedro Asalgado, an artist and graphic designer, and another reality unfolded before me.
I began to discover my artistic side, trained myself, and together we created a graphic design and screen-printing company in the city of Dénia.
In the spring of 1994 we moved with our daughter to Ibiza, where the inner revolution continued.
I fell in love with the freedom in the air, with our long trips to India.
With the possibility of creating with my hands, expressing my vision of the world through art, and the immense luck of being able to make a living from it.
Absolut Ibiza is now one more step in this whole life story and artistic evolution, where I feel that everything finally flows and connects.
Paloma Asalgado
I was born in 1987 in Dénia, although when I was 6 years old my parents moved to Ibiza, the island where I grew up and where I still live.
I grew up in a house full of artists: brushes, canvases, art books, and fabric scraps were part of everyday life. My parents always encouraged me to find a passion and dedicate myself to it.
For years I searched for my path. I wanted to study Biology, although I eventually studied Tourism, as well as photography and a professional equestrian course. My love of travel led me to live in Australia, travel through Asia, South America, and Central America, and also live in California, where I met my husband.
After years working in luxury hospitality in Ibiza, alongside my travels, COVID arrived and with it a turning point. Joining my mother as a partner was then a natural step.
Since 2021 we have designed and produced our brand together. Being able to travel, choose fabrics, and create women’s clothing hand in hand with my mother is a privilege that allows me to unite my passions and turn them into my way of life.
